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Sunglasses in Brazil

Sunglasses in Brazil

The Brazilian macroeconomic situation has been facing a long period of modest recovery and GDP projections are constantly being revised downwards. With the unemployment rates constantly around 12% of the population aged 14 years and over (according to IBGE, the official national statistics), reducing the purchasing power, especially among low-and middle-income consumers, the confidence in the economic future remains weak and unnecessary consumption of items such as sunglasses is negatively impac...

Sunglasses in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Sunglasses in Brazil


Headlines
Prospects
Informal Market Is Expected To Remain Relevant and A Strong Entry Barrier for the Main Brands
Sunglasses To See Modest Recovery, But Still at A Slower Rate Than Spectacles
Competitive Landscape
Distribution Models Are Being Adjusted To Reinforce the Consumer Experience
Brands Continue To Use Novel and Interesting Launch Events
Retailer Óticas Carol Is Acquired by Luxottica
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Eyewear in Brazil Continues To Grow But Still Offers Further Potential
Eyewear Recovery Continues With A Third Consecutive Year of Growth After the Economic Crisis
Luxottica Increases Concentration With the Acquisition of Essilor and Óticas Carol
Optical Shops Channel Continues To Dominate Eyewear Distribution in Brazil
Modest Forecast Period Performance Will Be Limited by Weak Macroeconomic Environment
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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