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Brazil Haircare Market Assessment and Forecasts to 2025

Brazil Haircare Market Assessment and Forecasts to 2025

Summary

The Brazilian haircare sector is led by the shampoo category in both value and volume terms in 2020, while the styling agents category is forecast to register the fastest value growth during 2020-2025. Hypermarkets & supermarkets is the leading channel for the distribution of haircare products in the country. Rigid plastics is the most commonly used pack material in the sector. L`Oreal S.A., Unilever, and Coty, Inc. are the leading players in the Brazilian haircare sector.

This report on the haircare sector in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2015-2025
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2020
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap.

Scope

- The per capita consumption and expenditure of haircare in Brazil were higher than both the global and the regional levels in 2020
- The per capita consumption of shampoo was higher than other haircare categories in 2020
- Hypermarkets & supermarkets is the leading distribution channel in the Brazilian haircare sector, with a value share of 59.6% in 2020
- Styling agents was the most consolidated category, with the top three companies accounting for a 90.9% value share in 2020
- Rigid plastics accounted for a share of 71% in the Brazilian haircare sector, in 2020

Reasons to Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents
Report Scope
Executive Summary
Part 1: Market Environment
Value and Volume Share of Brazil in the Global and Latin American Markets
Growth Analysis of Brazil Compared to Other Leading Countries in the Latin America Market
PCC and PCE of Brazil Compared to Global and Latin America Market
Part 2: Sector Deep Dive
Brazil Haircare Sector Snapshot
Market Size Analysis
Cross Category Comparison Value Growth Analysis and Category Winners and Losers
Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis Category: Conditioner
Segment Level Analysis (in Value Terms) Conditioner
Segment Level Analysis (in Volume Terms) Conditioner
Market Size Analysis Category: Hair Colorants
Segment Level Analysis (in Value Terms) Hair Colorants
Segment Level Analysis (in Volume Terms) Hair Colorants
Market Size Analysis Category: Hair Loss Treatments
Market Size Analysis Category: Perms & Relaxers
Segment Level Analysis (in Value Terms) Perms & Relaxers
Segment Level Analysis (in Volume Terms) Perms & Relaxers
Market Size Analysis Category: Salon Haircare
Market Size Analysis Category: Shampoo
Segment Level Analysis (in Value Terms) Shampoo
Segment Level Analysis (in Volume Terms) Shampoo
Market Size Analysis Category: Styling Agents
Segment Level Analysis (in Value Terms) Styling Agents
Segment Level Analysis (in Volume Terms) Styling Agents
Part 4: Distribution Analysis
Channel Share Analysis
Part 5: Competitive Environment
Leading Companies Value Share
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Part 6: Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Part 7: Macroeconomic Analysis
GDP Growth and Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
Brazil Risk Index (GCRI) 2020
Brazil Risk Analysis Compared to Global and Latin American Markets
Methodology
Definitions
Appendix

List of Tables
Leading Value Categories
Fastest Growing Segments (Value), 2020
Cross Category Comparison By Value (2015 2025)
Cross Category Comparison By Volume (2015 2025)
Per Capita Consumption (By Category), Brazil Compared to Latin America and Global Levels (in Units), 2020
Conditioner Value Analysis by Segment, 2015 2025
Conditioner Volume Analysis by Segment, 2015 2025
Hair Colorants Value Analysis by Segment, 2015 2025
Hair ColorantsVolume Analysis by Segment, 2015 2025
Perms & Relaxers Value Analysis by Segment, 2015 2025
Perms & Relaxers Volume Analysis by Segment, 2015 2025
Shampoo Value Analysis by Segment, 2015 2025
Shampoo Volume Analysis by Segment, 2015 2025
Styling Agents Value Analysis by Segment, 2015 2025
Styling Agents Volume Analysis by Segment, 2015 2025
Change in Distribution Share, 2015 2020
Top Five Companies Share by Brand (in Value Terms) in the Haircare Sector, 2020
Brand Shares of Top Five Companies (in Value Terms) by Category, 2020
Performance Overview (Score: 1 100)
Category Data, by Segment
Per Capita Consumption (in Units), 2015 2025
Per Capita Expenditure (US$), 2015 2025

List of Figures
Value and Volume Share of Brazil in the Global and Latin America Haircare Sector, 2020 2025
Brazil Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape
PCC Comparison Brazil, Latin America, and Global, 2015 2025
PCE Comparison Brazil, Latin America, and Global, 2015 2025
Market Size and Growth Analysis by Value and Volume= , Haircare Sector, 2015 2025
Cross Category Comparison Value Growth Analysis and Category Winners and Losers
Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
Market Size and Growth Analysis by Value and Volume , Conditioner Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Hair Colorants Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Hair Loss Treatments Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Perms & Relaxers Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Salon Haircare Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Shampoo Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Styling Agents Category, 2015 2025
Share of Key Distribution Channels (in Value Terms) Haircare, 2020
Key Distribution Channel Share by Category (in Value Terms), 2020
Leading Companies (in Value Terms) in the Haircare Sector, 2020
Private Label Penetration by Category (in Value Terms), 2020
Growth Analysis, Private Label and Brands, 2015 2020
Category Wise Consolidation/Fragmentation (in Value Terms) Haircare , 2020
Key Pack Materials in the Brazilian Haircare Sector, Percentage Share of Pack Units, 2020

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Report Title: Brazil Haircare Market Assessment and Forecasts to 2025


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Companies Covered
Procter & Gamble
Unilever
Grupo Boticario
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Bonyplus Ltda
Group Nasha
Natura &Co
Flora Ltd
Johnson & Johnson Services Inc
Max Gel Cola

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