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Brazil Cosmetics & Toiletries - Market Assessment and Forecasts to 2024

Brazil Cosmetics & Toiletries - Market Assessment and Forecasts to 2024

Summary

The Brazilian cosmetics & toiletries industry was led by haircare sector in value terms in 2019. Furthermore, the personal hygiene sector was the leading volume category in the same year. However, the oral hygiene sector was forecast to be the fastest growing category in value terms, while fragrances category is forecast to be the fastest growing category in value terms during 2019-2024. Hypermarkets & supermarkets accounted for the leading share in the distribution of cosmetics & toiletries products. Flexible packaging was the most commonly used pack material in the country. Consumption of make-up products is higher among females than males in the country. Unilever, Natura Cosmeticos S A, Procter & Gamble are the top three companies in the Brazilian cosmetics & toiletries industry.

This report on the cosmetics & toiletries industry in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures sector distribution data and companies market shares.

What else is contained?

- Industry data: Overall sector value and volume data with growth analysis for 2014-2024
- Sector coverage: Value and volume growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, drug stores & pharmacies, vending machines and other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each sector, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch, blister pack, aerosol, wrapper, film, specialty container, tray, box, foil and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap, film, lever closure, stopper, foil and other closure types, primary outer types for: carton - folding, blister pack, sleeve, bag, shrink wrap and other primary outer types.

Scope

- Both per capita consumption and per capita expenditure of cosmetics & toiletries was higher in Brazil than in the global level in 2019
- Brazilian consumers prefer premium products in the cosmetics & toiletries industry
- The per capita consumption of personal hygiene products was higher than other cosmetics & toiletries sectors in 2019
- Private labels are growing at a higher CAGR than brands in the Brazilian cosmetics & toiletries industry
- Flexible packaging is the most commonly used pack material in the Brazilian cosmetics & toiletries industry
- Personal hygiene sector in cosmetics and toiletries industry is the most used sector across leading cities in Brazil
- Kids & babies account for the leading share in the consumption of cosmetics & toiletries in Brazil
- Real GDP growth slowed in 2019 largely due to weaker exports

Reasons to buy

- Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents
Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Brazil in the global and Latin American markets
Growth analysis of Brazil compared to other leading countries in the Latin America market
PCC and PCE of Brazil compared to global and Latin America market
Part 2: Industry Deep Dive
Brazil cosmetics & toiletries industry snapshot
Market size analysis
Demand for premium products
Cross-sector comparison - value growth analysis and sector winners and losers
Cross-sector comparison - volume growth analysis and sector winners and losers
Part 3: Sector Deep Dive
Per capita consumption analysis by sector
Market size analysis - sector: feminine hygiene
Category-level analysis (in value terms) - feminine hygiene
Category-level analysis (in volume terms) - feminine hygiene
Market size analysis - sector: fragrances
Category-level analysis (in value terms) - fragrances
Category-level analysis (in volume terms) - fragrances
Market size analysis - sector: haircare
Category-level analysis (in value terms) - haircare
Category-level analysis (in volume terms) - haircare
Market size analysis - sector: make-up
Category-level analysis (in value terms) - make-up
Category-level analysis (in volume terms) - make-up
Market size analysis - sector: male toiletries
Category-level analysis (in value terms) - male toiletries
Category-level analysis (in volume terms) - male toiletries
Market size analysis - sector: oral hygiene
Category-level analysis (in value terms) - oral hygiene
Category-level analysis (in volume terms) - oral hygiene
Market size analysis - sector: personal hygiene
Category-level analysis (in value terms) - personal hygiene
Category-level analysis (in volume terms) - personal hygiene
Market size analysis - sector: skincare
Category-level analysis (in value terms) - skincare
Category-level analysis (in volume terms) - skincare
Market size analysis - sector: suncare
Category-level analysis (in value terms) - suncare
Category-level analysis (in volume terms) - suncare
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value share
Brand share analysis of top five companies
Brand share analysis of top five companies by sector
Private label share analysis by sector
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by sector
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City Deep Dive
Market size analysis of top nine cities
Market size analysis of top nine cities by sector
Leading cities contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Part 9: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Brazil risk index (GCRI) 2019
Brazil risk analysis - compared to global and Latin American markets
Methodology
Definitions
Appendix

List of Tables
Leading value sectors
Fastest-growing categories (value), 2019
Cross-sector comparison - by value (2014-2024)
Cross-sector comparison - by volume (2014-2024)
Per capita consumption (by sector), Brazil compared to Latin America and global levels (in units), 2019
Feminine hygiene - value analysis by category, 2014-2024
Feminine hygiene - volume analysis by category, 2014-2024
Fragrances - value analysis by category, 2014-2024
Fragrances - volume analysis by category, 2014-2024
Haircare - value analysis by category, 2014-2024
Haircare - volume analysis by category, 2014-2024
Make-up - value analysis by category, 2014-2024
Make-up - volume analysis by category, 2014-2024
Male toiletries - value analysis by category, 2014-2024
Male toiletries - volume analysis by category, 2014-2024
Oral hygiene - value analysis by category, 2014-2024
Oral hygiene - volume analysis by category, 2014-2024
Personal hygiene - value analysis by category, 2014-2024
Personal hygiene - volume analysis by category, 2014-2024
Skincare - value analysis by category, 2014-2024
Skincare - volume analysis by category, 2014-2024
Suncare - value analysis by category, 2014-2024
Suncare - volume analysis by category, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in value terms) in the cosmetics & toiletries industry, 2019
Brand shares of top five companies (in value terms) by sector, 2019
Performance overview (score: 1-100)
Sector data, by category
Per capita consumption (in units), 2014-2024
Per capita expenditure (US$), 2014-2024
Cosmetics & Toiletries sales distribution in Brazil - by sector (R$ million), 2019
Brand share (in value terms) in the cosmetics & toiletries industry, 2019
Brand share (in value terms) in the cosmetics & toiletries industry, by sector, 2019
Pack material (in million pack units), 2014-2024
Pack materials by sector (in million pack units), 2019
Pack type (in million pack units), 2014-2024
Pack types by sector (in million pack units), 2019
Closure type (in million pack units), 2014-2024
Closure types by sector (in million pack units), 2019
Primary outer type (in million pack units), 2014-2024
Primary outer types by sector (in million pack units), 2019
Real GDP and annual growth (%), 2016-2024
Nominal GDP and annual growth (%), 2016-2024
Consumer price inflation (%), 2016-2024
Employed people and unemployment rate (%), 2016-2024
Nominal household final consumption expenditure and annual growth (%), 2016-2024
Population and annual growth (%), 2016-2024
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2014-2024

List of Figures
Value and volume share of Brazil in the global and Latin America cosmetics & toiletries industry, 2019-2024
Brazil compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Brazil, Latin America, and global, 2014-2024
PCE comparison - Brazil, Latin America, and global, 2014-2024
Market size and growth analysis by value and volume, cosmetics & toiletries industry, 2014-2024
Extent to which consumers are trading up in the cosmetics & toiletries industry
Cross-sector comparison - value growth analysis and sector winners and losers
Cross-sector comparison - volume growth analysis and sector winners and losers
Market size and growth analysis by value and volume, feminine hygiene sector, 2014-2024
Market size and growth analysis by value and volume, fragrances sector, 2014-2024
Market size and growth analysis by value and volume, haircare sector, 2014-2024
Market size and growth analysis by value and volume, make-up sector, 2014-2024
Market size and growth analysis by value and volume, male toiletries sector, 2014-2024
Market size and growth analysis by value and volume, oral hygiene sector, 2014-2024
Market size and growth analysis by value and volume, personal hygiene sector, 2014-2024
Market size and growth analysis by value and volume, skincare sector, 2014-2024
Market size and growth analysis by value and volume, suncare sector, 2014-2024
Share of key distribution channels (in value terms) - cosmetics & toiletries, 2019
Key distribution channel share by sector (in value terms), 2019
Leading companies (in value terms) in the cosmetics & toiletries industry, 2019
Private label penetration by sector (in value terms), 2019
Growth analysis, private label and brands, 2014-2019
Sector-wise consolidation/fragmentation (in value terms) - cosmetics & toiletries, 2019
Key pack materials in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by sector (in pack units), 2019
Key pack types in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by sector (in pack units), 2019
Key closure types in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024
Use of closure type by sector (in pack units), 2019
Key primary outer types in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key primary outer type, 2014-2024
Use of primary outer type by sector (in pack units), 2019
Volume growth analysis of top eight cities (million units), 2013-2018
Volume growth analysis of top eight cities by sector (million units), 2018
Leading cities’ contribution to volume change, 2018-2023
Demographic analysis
Real GDP (R$ billion) and annual growth (%)
Nominal GDP (R$ billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in R$ terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q4 2019
Five highest-risk nations in GCRI Q4 2019
Brazil's performance in country risk analysis in comparison to Latin America and the world
List of 109 countries analyzed to identify the high-potential countries in different regions

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Report Title: Brazil Cosmetics & Toiletries - Market Assessment and Forecasts to 2024


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Companies Covered
Unilever
Natura Cosmeticos S A
Procter & Gamble
Grupo Boticario
L`Oreal S.A.
Colgate-Palmolive Company
Avon Products Inc.
Johnson & Johnson Services Inc
Beiersdorf Ag
Coty Inc.

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