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Hair Care in Brazil

Hair Care in Brazil

The COVID-19 pandemic emerged in the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power from the last economic crisis of 2015-2016. While the government’s monthly emergency aid of BRL600 in 2020 provided a powerful injection into the economy that enabled many families to maintain their standard of living, it was only able to partially offset the effects of economic volatility. For this reason, trading down in terms of products and brands, and the p...

Euromonitor International's Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Hair Care in Brazil
List Of Contents And Tables

HAIR CARE IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economic instability continues to limit significant recovery of hair care
Salon treatments at home, greater focus on men's hair and spotlight on hyaluronic acid
Resumption of activities marked by greater diversification of channels
PROSPECTS AND OPPORTUNITIES
Back-to-basics trend in context of pandemic
Brands adapting to increasing demand for natural products
Personalisation encourages brands to invest in textured hair care
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2016-2021
Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Hair Care: % Value 2017-2021
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 6 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 7 LBN Brand Shares of Colourants: % Value 2018-2021
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 9 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 11 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Hair Care in Brazil


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