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Depilatories in Brazil

Depilatories in Brazil

The term “Brazilian wax” is familiar and popular around the world. The common local practice can be carried out at home or by professionals in the high number of salons located across Brazil. Many of the standard salons not only offer hair services, but also nail treatments and depilation. The popularity of depilatories in Brazil relates to the great coastline in the country allied to its tropical weather, which makes body image extremely important for much of the population. The cultural habit...

Euromonitor International's Depilatories in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Depilatories in Brazil
List Of Contents And Tables

DEPILATORIES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite local preference for depilation, category continues to struggle
Fierce competitive environment sees beauty salon expand through franchising
Thousands of closed salons hamper access to more sophisticated options
PROSPECTS AND OPPORTUNITIES
Increasing qualification of professionals expected to retain consumers
Launch of new technology set to offer further competition to depilatories
Polarised consumption expected to make hi-low offers the most relevant
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2016-2021
Table 2 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 4 NBO Company Shares of Depilatories: % Value 2017-2021
Table 5 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 6 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Depilatories in Brazil


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