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Deodorants in Brazil

Deodorants in Brazil

Deodorant sprays helped increase sales of the entire category over the last few years. Despite being positioned at a relatively higher price tier, deodorant sprays continue to increase their participation within the category. Sales of this format already account for almost two thirds of total category sales, having consistently grown over the review period. The introduction of several brands charging lower prices than the leading brands helped sales to perform positively. Coty took the lead in s...

Euromonitor International's Deodorants in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Deodorants in Brazil

Headlines
Prospects
Fierce Competition Drives Sales of Deodorants Up
Deodorant Sticks Focusing on Higher Value-added Items
Natural Formulas Starting To Increase Presence Within Deodorants
Competitive Landscape
Unilever Continues To Lead Sales in Brazil
Coty Reaches Third in A Short Period of Time
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Slow Recovery of Beauty and Personal Care Sales in Brazil
Truck Drivers' Strike Severely Hits Sales During First Half of 2018
Top Three Players Competing Head To Head To Take First Spot
Innovation Remains Important To Drive Sales
Sales of Beauty and Personal Care Items To Grow in the Coming Years
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Report Title: Deodorants in Brazil


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