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Consumer Health in Brazil

Consumer Health in Brazil

Consumer health sales continued to post positive results over 2019. The industry is one of the most resilient ones under Euromonitor´s coverage in Brazil. Even during years when GDP posted negative growth, consumer health sales maintained a positive trajectory. Part of this result is explained by the fact that many of the consumer health products are considered prime necessities among Brazilians, especially under the OTC segment. Consumers will rarely avoid purchasing an analgesic, for example,...

Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Brazil

Executive Summary
Consumer Health Sales Continue To Grow Strongly in 2019
Positive Performance Despite the Lack of Innovation
Leading Companies Reinforce Their Position, But Competition Affects the Competitive Landscape
Parapharmacies/drugstores Continues To Dominate Sales, But Internet Retailing Grows Stronger
Future Growth To Remain Positive
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Brazilians Continue To Cite Headaches and Migraines As the Most Bothersome Types of Pain
Adult Dipyrone Sales Boosted by Intense Marketing Investments and Novelty Items
Competitive Landscape
Sanofi-aventis Further Reinforces Its Position Within Analgesics
Generic Items Continue To Face Challenges To Grow Much Faster Under Analgesics
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Lifestyle Changes Continue To Drive Sales of Sleep Aids
Competitive Landscape
Natulab Laboratório SA Continues To Top Sales Under Sleep Aids
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Government Campaigns on General Vaccination Against Flu Help Incidence To Fall
Combination Products Continue To Lead Sales Thanks To Its Multiple Approach Aspect
Competitive Landscape
Johnson & Johnson Introduces Reactine To the Category
Hypera SA To Compete Under Decongestants
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Trading Down Continues To Affect Sales in Short Term
Medicated Shampoos Increasing Offerings To Consumers
Competitive Landscape
Johnson & Johnson Continues To Lead Dermatologicals in Brazil
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Poor Dietary Habits Favour Sales of Digestive Remedies
Lack of Innovation Prevents Category Growing Further
Competitive Landscape
Gsk Consumer Healthcare Leads Sales Under Digestive Remedies
Category Data
Table 35 Sales of Digestive Remedies by Category: Value 2014-2019
Table 36 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 38 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 39 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Promotions Help Push Sales of Eye Care
Dry Weather Continues To Positively Affect Sales of Eye Care in Brazil
Competitive Landscape
Alcon and Allergan-lok Continue To Dominate Sales in Eye Care
Category Data
Table 41 Sales of Eye Care by Category: Value 2014-2019
Table 42 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Eye Care: % Value 2015-2019
Table 44 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 45 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Positive Prospects for Tobacco Sales Should Favour Nrt Smoking Cessation Aids
Competitive Landscape
Johnson & Johnson and Perrigo Dominate Sales in Brazil
Category Data
Table 47 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 48 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 50 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 51 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Low Purchase Frequency Prevents Sales Posting Stronger Results
Competitive Landscape
Johnson & Johnson Do Brasil Indústria E Comércio De Produtos Para Saúde Ltda Continues To Top Sales in Wound Care
Private Label Increases Its Presence in Wound Care
Category Data
Table 53 Sales of Wound Care by Category: Value 2014-2019
Table 54 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Wound Care: % Value 2015-2019
Table 56 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 57 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 58 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Innovation Remains An Important Factor Driving Sales of Sports Nutrition
Niche Segments Starting To Differentiate Brands Within Sports Nutrition
Protein/energy Bars Should Continue To Outperform in the Long Run
Competitive Landscape
Integralmédica Suplementos Nutricionais Ltda Further Increases Its Position Within Sports Nutrition
Nutricare Suplementos SA Faces A Challenging Scenario in Short Term
Category Data
Table 59 Sales of Sports Nutrition by Category: Value 2014-2019
Table 60 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 62 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 63 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 64 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Becoming Aware of the Importance of Dietary Supplements
Competitive Landscape
Sanofi-aventis Farmacêutica Ltda Continues To Lead Sales
Natulab Laboratório SA Becomes Main Player in Probiotic Supplements
Category Data
Table 65 Sales of Dietary Supplements by Category: Value 2014-2019
Table 66 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 67 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 68 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 69 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 70 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 71 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Low Per Capita Consumption Offers Opportunities for Future Growth
New Legislation Under Vitamins To Increase Transparency To Consumers
Competitive Landscape
Competition Continues To Increase Under Vitamins
Category Data
Table 72 Sales of Vitamins by Category: Value 2014-2019
Table 73 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 74 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 75 NBO Company Shares of Vitamins: % Value 2015-2019
Table 76 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 77 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 78 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Supplement Nutrition Drinks Sales Continue To Rise
Meal Replacement Continues To Drag Down Sales of Weight Management and Wellbeing in Brazil
Competitive Landscape
Herbalife Remains the Leading Company, But the Gap To Abbott Narrows
Category Data
Table 79 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 80 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 82 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 83 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Concentration Among Few Subcategories Prevents Sales Growing Faster
Competitive Landscape
Herbalife International Do Brasil Ltda Continues To Lead Sales in Brazil
Category Data
Table 85 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 86 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 88 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 89 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 90 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Trading Down Negatively Affects Sales of Paediatric Consumer Health in Brazil
Paediatric Ibuprofen Continues To Post Weaker Results
Competitive Landscape
Johnson & Johnson Leads Sales Within Paediatric Consumer Health
Category Data
Table 91 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 92 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 93 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 94 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 95 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 96 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 97 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Report Title: Consumer Health in Brazil


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