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Gum in Brazil

Gum in Brazil

Similar to other confectionery categories, gum recorded a better performance in 2018 in both value and volume terms compared to the previous year. This was due to macroeconomic factors such as record low inflation and interest rates and decreasing unemployment. The value growth in gum was nevertheless significantly lower than other confectionery categories due to Brazilians associating gum as an unhealthy product that does not offer nutrition or added benefits.

Gum in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
GUM IN BRAZIL

Headlines
Prospects
Better Economy Improves Food Categories' Performance, Including Gum
Bubble Gum Records Slower Decline Due To Heavy Social Media Marketing
Healthier and Busier Lifestyles Will Continue To Support Growth of Products, Packaging and Distribution
Competitive Landscape
Kraft Foods, Owned by Mondelez International, Maintains Leadership
Perfetti Van Melle Continues To Gain Share
Bubble Gum Player Riclan Partners With Teenage Influencers To Boost Buzzy Sales
Category Data
Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Executive Summary
Challenges and Opportunities Ahead
2018 Truck Driver Crisis Turns Off the Light at the End of the Tunnel Seen in Late 2017
Incumbents Lose Share and Mitigate With Acquisitions, While Regional Players Grow
High-end Consumers Seek Convenience, While Others Continue To Seek Bargains
Post-election 2018 Supports A Positive Outlook, While Regulations Create Uncertainty
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

Report Title: Gum in Brazil


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